The Golden Grandparent Awards

Trusted Recognition for Family Brands 

The Golden Grandparent Awards recognize outstanding baby and children's brands whose products have earned the trust of grandparents through hands-on testing in homes across the country. Award recognition helps families discover exceptional products while giving brands greater visibility with one of today's most influential purchasing audiences.

Designed for brands that want to earn the trust of grandparents, gain authentic product feedback, and become part of a nationally recognized collection of products families can shop with confidence.
Golden Grandparent Award Seal

Why Brands Choose the Golden Grandparent Awards

More than an award, the Golden Grandparent Awards provide product evaluation, authentic grandparent feedback, and recognition that helps brands build trust with families and stand out in a competitive market.

Earn Trusted Recognition

Award recognition backed by hands-on product testing, helping brands build credibility with grandparents, families, retailers, and gift buyers.

Tested by Real Grandparents

Every product is evaluated through hands-on testing by grandparents and their grandchildren, giving brands valuable insights beyond traditional product reviews.

Product Feedback

Every participating brand receives a detailed product testing report with valuable observations and feedback.

Winner Benefits Include

Winning products receive recognition they can use long after testing is complete. From marketing assets to national visibility, the program is designed to help brands build credibility with grandparents and families.

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Detailed testing report with observations and feedback from participating product testers.
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Featured in curated gift guides with backlinks to your website.
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Inclusion in a nationwide press release announcing award winners.
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Featured across ZestYears editorial content, newsletters, and social channels.
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Official Golden Grandparent Award Winner seal for packaging, websites, advertising, retailer materials, and social media.

Our Review Process

1

Application Review

Tell us about your product, brand, and why it is a strong fit for families.

2

Product Submission

If selected, we will share next steps for sending your sample.

3

Grandparent Testing

Products are evaluated by real grandparents through hands-on testing.

4

Award Decision & Feedback

All participating brands receive a full product testing report.

Award Categories

Toys
Games & Puzzles
Baby & Kid Gear
Newborn Essentials
Clothing & Footwear
Meals, Snacks & Feeding
Travel Favorites
Kids’ Apps
Books
Electronics
Bath Time
Subscription Box
Furniture
Wellness
Creative Play & Learning
Additional Categories

Ready to Submit Your Product?

Tell us about your product and why it's a great fit for grandparents and the families they love.

Submit Your Product

Have questions? Email
awards@ZestYears.com

Frequently Asked Questions

No. The Golden Grandparent Awards are not a pay-for-placement program. Every application is carefully reviewed, and submitted product samples are tested by our panel of real grandparents. Only products that meet our quality, relevance, and family-appeal standards receive the Golden Grandparent Award.
Once your product sample reaches our testers, they will have two weeks to evaluate it and complete a feedback questionnaire. After we receive their responses, you will hear from us within 10 business days.
Yes. All participating brands receive a full product testing report with feedback from our testers.
All brands receive a full product testing report. If your product is not selected, we will issue an 80% refund.
Yes. You are welcome to submit multiple products. Each product will be reviewed individually, and each requires a separate application and sample shipment.
For additional questions, please contact awards@ZestYears.com.