A happy multi-generational family sits on the floor playing together. Grandparents and three children enjoy Grandparent-Approved Products—blocks, toys, and a VR headset—smiling and interacting in a warm, playful scene.

The Golden grandparent Award

Build lasting trust with one of the most influential audiences in family purchasing. Earning this award signals that your product has been thoroughly tested and approved by our product review panel. Select feedback and direct quotes from our testers may be featured in award materials and promotional content, offering authentic, real-world insight into how your product performs. This seal resonates with families who value safety, fun, quality, and reliability.

This is a high-spending audience, and brands that fail to reach them leave real revenue on the table.

Tier 1

$ 450
  • Submissions are tested by our panel, with feedback shared with brands.
  • Award-Winning Brand Recognition. Showcased under Products of Excellence for grandkids on the ZestYears website.
  • A credible, eye-catching badge to boost consumer trust.
  • Includes digital licensing to use the Golden Grandparent Award seal across your website, social media, and e-commerce retailer pages.
An older couple with white hair and glasses smile and embrace in front of a circular logo with gold letters, showcasing their love for Grandparent-Approved Products. The woman wears a pale pink sweater, while the man sports a blue t-shirt.

Tier 2

$ 900
  • Submissions are tested by our panel, with feedback shared with brands.
  • Award-Winning Brand Recognition. Winners are proudly showcased under Award-Winning Products of Excellence for grandkids on the ZestYears website.
  • A credible, eye-catching badge to boost consumer trust.
  • Includes digital licensing to use the Golden Grandparent Award seal across your website, social media, and e-commerce retailer pages.
  • Permission to use the seal on product packaging enhancing retail and e-commerce appeal.
  • Inclusion in an upcoming ZestYears Newsletter
  • Inclusion in Social Media post highlighting winners.
  •  Dedicated SEO optimized on-site product Review Article with back links to your site or Amazon product page.
  • Inclusion in a co-branded giveaway campaign designed to support social media or email growth.
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* Brands must submit a minimum of (2) product samples. Each product will be carefully tested and evaluated by our review panel to ensure it meets our quality, safety, and usability standards.

CLICK TO APPLY

Frequently Asked Questions:

Does every product win an award?

No. This is not a pay-for-placement program. Every application is carefully reviewed, and submitted product samples are tested by our panel of real grandparents. Only products that meet our quality and relevance standards receive the Golden Grandparent Award.

How long until I find out if my product has won?

Once your product sample reaches our testers, they’ll have two weeks to evaluate it and complete a feedback questionnaire. After we receive their responses, you’ll hear from us within 10 business days.

What happens if my product does not win?

We’ll send you comments from our testers so you can understand their feedback. If your product is not selected, we’ll issue an 80% refund.

Can you explain the optional add-on?

Yes! If your product wins the award, you’ll have the opportunity to be featured in our quarterly “Winners Roundup” press release. For a $30 add-on, we’ll include your brand in a national press release distributed via the wire to help build recognition and reach.

Can I apply with more than one product?

Yes! You’re welcome to submit multiple products. Each submission will be reviewed individually, and each requires a separate application and sample shipment.

When are winners selected and announced?

Entries are accepted on a rolling basis, with winners selected quarterly. The first round of awardees will be notified in October and the award will be featured in a nationwide press release in November, timed perfectly for the holiday shopping season.