THE GOLDEN
GRANDPARENT
AWARD
THE GOLDEN
GRANDPARENT
AWARD
TESTED BY GRANDPARENTS.
CHOSEN FOR REAL FAMILY LIFE.
The Golden Grandparent Award recognizes outstanding products that grandparents love to buy, gift, use, and share.
Every product is tested by real grandparents and evaluated for quality, ease of use, safety observations, value, and the ability to create meaningful moments with grandchildren.
Real People. Real Testing. Real Trust.
A TRUSTED AWARD. A POWERFUL CONNECTION.
A TRUSTED AWARD. A POWERFUL CONNECTION.
Grandparents are key decision-makers, gift-givers, caregivers, and trusted influencers. The Golden Grandparent Award helps brands earn their trust and connect with a highly engaged and loyal audience.
REAL GRANDPARENT TESTERS
Products are tested by carefully selected grandparents with first-hand experience across a range of ages, lifestyles, and family dynamics.
THOUGHTFUL EVALUATION
Products are scored across key criteria that matter most to grandparents in real life from safety observations to gift-worthiness.
HONEST FEEDBACK
Testers provide detailed feedback on what they love, what could be improved, and how the product performs in everyday use.
ONLY THE BEST EARN IT
Only the products that meet our high standards receive a Golden Grandparent Award. Submission does not guarantee selection.
Our grandparent testers evaluate every product with real-life use in mind.
SAFETY &
AGE FIT
QUALITY & DURABILITY
EASE OF
USE
GRANDCHILD ENGAGEMENT
INTERGENERATIONAL CONNECTION
GIFT-WORTHINESS
VALUE FOR MONEY
REPEAT
USE
Safety observations are based on real-life use by grandparent testers and are not laboratory tested. All products must meet applicable safety standards for their category.
SAFETY &
AGE FIT
QUALITY & DURABILITY
EASE OF
USE
GRANDCHILD ENGAGEMENT
INTERGENERATIONAL CONNECTION
GIFT-WORTHINESS
VALUE FOR MONEY
REPEAT
USE
Safety observations are based on real-life use by grandparent testers and are not laboratory tested.
All products must meet applicable safety standards for their category.
WHY IT MATTERS
Grandparents influence billions in family spending every year, yet most brands still speak primarily to parents.
The Golden Grandparent Award helps you stand out, earn trust, and reach a highly engaged audience that values quality, reliability, and connection.
I choose products that are safe, easy to use, and worth it for my grandchild.
Official award seal for packaging, websites, and marketing
Winner profile on ZestYears.com with tester quotes and product highlights
Consideration for gift guides, newsletters and social media features
Valuable feedback from real grandparents to help improve and grow your product
Exposure to a highly influential audience that trusts our recommendations
Official Award Seal
Use the Golden Grandparent Award seal on packaging, websites, and marketing.
Official Award Seal
Use the Golden Grandparent Award seal on packaging, websites, and marketing.
WINNER PROFILE
Featured on ZestYears.com with tester quotes and product highlights.
WINNER PROFILE
Featured on ZestYears.com with tester quotes and product highlights.
CONSIDERATION FOR GIFT GUIDES
Consideration for gift guides, newsletters, and social media features.
CONSIDERATION FOR GIFT GUIDES
Consideration for gift guides, newsletters, and social media features.
VALUABLE FEEDBACK
Feedback from real grandparents to help improve and grow your product.
VALUABLE FEEDBACK
Feedback from real grandparents to help improve and grow your product.
EXPOSURE TO A HIGHLY INFLUENTIAL AUDIENCE
Exposure to an audience that trusts our recommendations.
EXPOSURE TO A HIGHLY INFLUENTIAL AUDIENCE
Exposure to an audience that trusts our recommendations.
READY TO EARN THE TRUST OF GRANDPARENTS?
Join the Golden Grandparent Award program and showcase your product
to the audience that helps generations thrive.
